Tourism is experiencing one of its best moments in Brazil. In 2025, the country recorded the highest volume of foreign visitors ever recorded for the first 10 months of the year. Between January and October, more than 7.68 million international tourists arrived in Brazilian destinations, an increase of more than 40% compared to the same period in 2024.

This movement boosts the economy and reinforces the attractiveness of renowned destinations, such as Rio de Janeiro (RJ), Foz do Iguaçu (PR), Salvador (BA), Florianópolis (SC) and São Paulo (SP), in addition to Lençóis Maranhenses (MA). However, the Brazilian tourist map has been expanding.

New destinations gain official recognition

In Goiás, for example, at the end of 2025, new cities began to be officially recognized as tourist destinations after meeting the criteria of the Ministry of Tourism. Municipalities such as Turvelândia and Mossâmedes are now part of the Goiás Tourism Map, increasing the number of cities in the state with national recognition to 99.

Turvelândia, located in a region with a strong agroecological vocation, stands out for holding events and parties throughout the year. Mossâmedes draws attention for its ecotourism and historical-cultural heritage, with preserved natural areas, typical plant formations, artistic references linked to the Serra Dourada and historic buildings from the 18th century.

National destinations expand travel opportunities

This movement shows that tourism in Brazil goes beyond the best-known destinations and opens up space for more extensive travel. affordablebetter distributing the flow of visitors. Given this scenario, Brazilians’ interest in exploring their own country is also growing. For economist Ricardo de Almeida, financial director of Cartão de Todos, traveling within Brazil can be a safer and more predictable choice from a financial point of view.

According to him, this type of travel offers important advantages when it comes to controlling expenses. “Domestic travel eliminates costs such as foreign exchange, high IOF, international fees and exchange rate fluctuations. Furthermore, internal transport tends to be more affordable, food follows local price standards and there are no extra expenses with international insurance or documentation”, he highlights.

In this way, the traveler there is more cost predictability and fewer financial and bureaucratic surprises, and this predictability becomes even more relevant at a time when destinations are full and prices are pressured by high tourist demand.

Planning is the main rule to avoid excesses

Even on national trips, a lack of organization can compromise the budget and, for Ricardo de Almeida, planning should be the first of all steps. “The main care is to plan everything before leaving home. It is very important to define how much you can spend, book transport and accommodation in advance and avoid impulse decisions during the trip”, he advises.

He also warns of a common mistake among travelers: not separating the finance of the trip with day-to-day expenses. “Mixing the two things tends to lead to lack of control and regret later. Therefore, plan your trip within your financial reality, this balance makes all the difference”, he adds.

Building a viable budget

Building a viable budget is another key point for those who want to travel with peace of mind. According to the economist, the first step is to understand how much can really be invested in the experience. “Start with the total amount available, how much are you willing to invest in this trip?”, he explains.

From this, the ideal is to organize expenses by categories and consider possible unforeseen events. “Then divide the budget into blocks: transportaccommodation, food and leisure. Always reserve a safety margin for unforeseen events and use applications or spreadsheets to control what has already been spent, and be careful with your credit card”, he recommends.

The expert reinforces that comparison with unrealistic standards can generate frustration. “A realistic budget is one that considers the style of the trip, not the one idealized on social media. Traveling well is traveling within your reality”, he states.

For those who want to take advantage of the good moment in tourism without compromising their budget, the economist lists fundamental actions:

1. Plan ahead and set a spending limit: being clear about how much can be spent avoids excesses and impulsive decisions, especially in busy destinations;
2. Prefer national trips outside of high season: alternative periods tend to have lower prices and offer calmer experiences;
3. Book transport and accommodation in advance and avoid impulse decisions: advance notice expands options and reduces the risk of paying more due to lack of choice;
4. Use comparison apps, cashback, miles and payment benefits: these tools help balance the budget even in disputed destinations;
5. Keep daily control of your expenses during your trip: Tracking expenses allows for adjustments along the way and avoids surprises upon return.

The boom in tourism in Brazil represents an opportunity for both the sector and Brazilians themselves to get to know the country better. With planning, organization and conscious choices, it is possible to travel with comfort, safety and financial balance. As the economist summarizes, traveling well does not mean spending more, but spending better. Returning home debt-free makes the experience even more complete.

By Nayara Campos