The 59th edition of São Paulo Fashion Week, which moves the fashion scenario until April 12, once again places the beauty highlighted and reinforces a trend that goes beyond aesthetics: hair as a form of expression. Considered the largest fashion event in Latin America and one of the most important in the international calendar, SPFW acts as a showcase of innovation, behavior and creativity.

The Minas Gerais LED brand parade, which took place on April 9, exemplified this perfectly, bringing visuals that value individuality, with hairstyles and looks Signed by Maurício Pina, hairdresser and artistic director of Jacques Janine.

The collection was inspired by open television as a symbol of Brazilian identity. The proposal was to create hairstyles to balance the glamour of soap operas with the spontaneity of everyday life. “The hair is territory, it is language. We wanted to bring it to the catwalk strongly, beautiful and impactful,” explains Maurício Pina.

Waves glued to the head

The hairstyles drew attention for the plurality of shapes and textures. One of the highlights was the waves glued to the head, reminiscent of the filinders of the 1920s, but with a more architectural and modern footprint. “To achieve the effect with lightness and accuracy, we use the Solto Charming Fixed Modeling Mousse, which provided light and lasting fixation, without weighing the look,” says the professional.

Nagô Braids

The nagot braids were also present – structured, geometric and designed with graphic rigor, they functioned as true hair sculptures. The drawings, which crossed the scalp In precise lines, they evoked both ancestry and contemporary, creating an interesting contrast between tradition and innovation. In addition to beautiful, the braids were designed to resist the movement and warmth of the catwalk lights without losing definition.

Voluminous hair

The bulky hair, inspired by the 1990s soap opera heartthrobes, appeared with a new reading, bringing natural definition, lightness and a relaxed aesthetic. The proposal was to highlight the texture of the wires without forcing a pattern. “We apply the fixing gel Cless Punctually to ensure support without stiffness, ”explains Maurício Pina. The result was a volume full of personality that moves with the body and celebrates the freedom of the wires.

Respect for identity reinforces the look

More than a beauty trend, LED parade hair reinforces the importance of Value what is natural. “Respecting the textures of the hair and working with them, not against them, is what gives truth to styling”, Says Maurício Pina. With looks full of personality, the parade has shown that beauty is in the details and that hair can – and should – be an extension of each person’s identity.

By Denyze Moreira