If a dog or cat got a second chance in Brazil, the probability of it being at the hands of a woman is higher. A new survey by GoldeN, carried out in partnership with Opinion Box, confirms the absolute leadership of women in the animal cause in the country and reveals a new layer of complexity: post-adoption challenges are intensifying year by year.

The study shows that, while female protagonism is consolidated, the practical and financial difficulties of responsible ownership become more present in the experience of those who adoptas 68% of them claim to have adopted a petcompared to 55% of men.

Between welcoming and everyday challenges

GoldeN’s research reaffirms that women are the main force in adoption and are on the front line of rescuing stray animals. But this leadership comes with a distinct set of concerns.

While the main barrier to owning an animal in men’s view is the impact on the family budget — financial problems (51%) —, for women, the biggest challenge is the adaptation and well-being of the animal. petwith the problems of behavior (48%) appearing at the top of their concerns. The analysis suggests that, while they are concerned with financial issues, they are concerned with the emotional integration of the new member into the family.

However, the comparative analysis with the previous year raises a warning. Data from 2026 show that, for women, fear of the difficulty of adapting to animal increased by 5 percentage points compared to 2025. And, although the financial factor is not the main barrier for them — as it is for men — the concern about unexpected expenses has increased: unplanned health costs for the pet were a 7% greater challenge this year, indicating the increasing weight of responsibility.

Female empathy drives solutions for the animal cause

Female sensitivity is also manifested in the fight against stigma: 65% of women recognize the existence of prejudice against mixed breed animals (SRD), the popular “mutts”, compared to 55% of men.

But, more than pointing out the problem, they focus on the solution. For 62% of women, the path The most effective way to combat abandonment is to invest in education campaigns on responsible ownership. On the other hand, men would be more influenced by financial incentives (60%).

“The data confirms a perception that we see on a daily basis: women as the main managers of the home and care, which extends to animals”, says Felipe Mascarenhas, head of GoldeN marketing. “She not only makes the decision to bring the pet home, but also takes emotional responsibility for their happiness and adaptation. They see beyond race, focusing on education as the key to a future without abandonment”, he adds.

The research therefore reveals a scenario of deep connection, but also of responsibility. The Brazilian woman, who already manages multiple journeys, embraces the animal cause with a unique empathy, seeking information and knowledge to be a better guardian. In return, she asks for an ecosystem of more support, guidance and, above all, more awareness.

By Jessica Santos