Hair has always occupied an important place in the construction of personal image and individuality. In addition to influencing self-esteem, it works as a form of expression, and hairstyles help to reveal personality, style and even different stages of life.

On social media, especially on TikTok, hairstyles gain prominence as a way to renew the look. Trends that go viral show how small changes in the way you style your hair can completely transform your appearance and reinforce the creativity and authenticity of those who adopt them.

According to Mauricio Pina, hairstylist and artistic director of the Jacques Janine salon chain, hair styling has a responsibility to show how each person chooses to present themselves to the world. “Hair communicates who you are. Today, it goes far beyond aesthetic change, it is a tool of expression”, he explains.

Next, the expert points out 5 hairstyles that are easy to reproduce and that promise to transform your look.

1. Blowout: the return of voluminous hair

The volume is back and marks the hair trend with movement and natural appearance. The effect is achieved with modeling brushes, which create waves from the roots and a finish full of bounce and shine, reminiscent of the look of someone who has just left the salon.

“The idea is to create movement without losing lightness. It works on different types and lengths of hair, with a result that resembles straight-from-the-salon hair, but with a professional finish”, says Mauricio Pina.

2. Piranha barrettes elevate the simplest hairstyles

Buns, ponytails and half-up hairstyles never go out of fashion and now appear accompanied by barrettes with different shapes, colors and finishes. The accessory is no longer just functional and becomes the highlight, bringing personality to even the simplest hairstyles.

“Accessories have the power to transform a basic hairstyle. A touch of color, an asymmetrical shape, adds fashion information and allows you to renew the look.” look in a practical way, without requiring a large production”, guarantees the hairstylist.

Product suggestions: Gold Hair Clip, from ProArt.

3. Y2K hairstyles highlight the roots of the hair

Inspired by the Y2K aesthetic of 2000shairstyles with geometric designs at the roots of the hair are making a strong comeback. The effect is created through precise divisions and the use of sprays high fixation or gels, creating a creative look full of personality.

“The look starts with a precise division of the strands, made with a fine-handled comb. From there, it is possible to create different designs at the roots and finish with gel or spray of high fixation to ensure that the finish remains intact throughout the day”, explains Mauricio Pina.

Product suggestions: Gel Cola Comigo Novex Santo Black Poderoso, from Embelleze.

Braids transition between casual and sophisticated and accompany different occasions. Built-in, sideways, double, half tied with a central braid or forming a bow, they add texture and make it look like a well-designed hairstyle.

“The secret to a good braid is to start with the strands well untangled and divide the hair into three equal strands. From there, just alternately cross the side strands over the central one. Once ready, it’s worth slightly loosening some points to give a more modern and voluminous effect”, advises Mauricio Pina.

5. Hairstyles “clean girl” prove that less is more

The bun “clean girl” has established itself as one of the most popular hairstyles for practicality in everyday life. The look, which started as a solution for busy days, gained space and became a trend. Its main feature is the well-defined central parting and the aligned strands, creating a minimalist and elegant finish that suits different occasions.

“Start by making a well-defined central part and align the strands with a finishing brush. Then, tie the hair in a ponytail, wrap the length forming a bun and finish with gel or spray fixative to control frizz and guarantee an impeccable finish”, teaches the professional.

Product suggestions: Eu Amo Charming Spray Gloss Finisher, from Cless Cosméticos; Wax Stick Edge Fixer, from Kiss New York.

By Letícia Borelli