What starts in China usually arrives in Brazil faster than many sellers imagine. In e-commerce, this means less time to react, adjust products and keep up with what the consumer is looking for. The theme gained strength after the most recent edition of the Canton Fair, an international fair held in Guangzhou and known for anticipating consumer, technology and retail trends that then spread across the world.

For Hugo Vasconcelos, specialist in online sales and founding partner of Pronix, a company specialized in education and strategies For sellers who work on marketplaces, monitoring these movements is no longer optional for those who sell online. “Today, trends spread very quickly. A product that starts to gain traction abroad can appear in Brazil in a few weeks. Those who take a long time to realize this end up losing space to more attentive competitors”, he explains.

News reaches consumers faster

One of the main changes observed is the speed with which new products enter the market. If certain movements previously took months to reach Brazil, now this interval is getting shorter and shorter. This increases pressure on sellers, especially those who work with marketplaces, where competition tends to react quickly.

According to Hugo Vasconcelos, it is not enough to just follow prices. “Consumers look for novelty, practicality and a good shopping experience. Often, they choose not only for the lowest price, but for the perception of innovation and convenience”, he states.

Similar products increase price competition

Another movement observed is the growing supply of similar products, which tends to intensify competition. When many sellers offer practically the same thing, the dispute usually migrates to price, which can reduce margins and make profitability difficult. Therefore, strategies such as assembling kits, offering product combinations or focusing on differences in presentation can help make the offer more attractive.

Delivery and service also factor into the decision

With more options available, consumers also become more demanding with delivery times and service. A disorganized operation can compromise sales even when the price is competitive. “There’s no point in having a good advertisement if the experience after the purchase is disappointing. Fast delivery, clear communication and efficient service make a difference”, he says.

Anticipating trends can generate an advantage

For those selling online, tracking international movements can help identify opportunities before certain products become saturated. This allows you to prepare stock, adjust campaigns and better understand consumer behavior. “The most common mistake is waiting for the trend to become obvious. When this happens, the competition is usually there first”, concludes Hugo Vasconcelos.

By Carolina Lara